City Jeans & adidas Shine with Bronx-Built Gazelle “Diamond in the Rough”

City Jeans and adidas link up to spotlight the spirit of the Bronx with the all-new Gazelle “Diamond in the Rough.” The collaborative drop taps into the borough’s duality—grit on the outside, brilliance on the inside—through a striking design and deeper cultural story.

A black tearaway nylon upper nods to the tough exterior of the Bronx, but peel it back and you’ll find a gem-blue underlay symbolizing hidden creativity and strength. Diamond-textured tongues and reflective Three Stripes polish off the storytelling with sharp detail.

Rooted in the community since day one, City Jeans co-created the shoe to honor the borough’s raw talent and resilience. “Partnering with adidas on this release allows us to tell a story that reflects the Bronx itself,” says City Jeans Head Buyer Eric Canals. “Tough on the surface, yet filled with diamonds that shine.”

That idea extends to the sneaker’s namesake, “Diamond in the Rough,” a tribute to cultural shapers like Dave East and countless others who’ve turned humble beginnings into lasting impact.

The adidas x City Jeans “Diamond in the Rough” Gazelle retails for $130 and available exclusively at City Jeans and online at cityjeans.com. It’s rumored to be limited to 800 pairs so make sure to get yours!

Check out the photos below and keep it locked to Nice Kicks Instagram, X, and our Sneakers Release Dates page for updates.

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