Where to Buy Air Jordan 12 Retro "French Blue"

This post may contain affiliate links. Please read our disclosure policy.

Where To Buy Air Jordan 12 "French Blue"

A beloved, non-OG Air Jordan 12 will return as the Air Jordan 12 “French Blue” August 16, 2025.

The “French Blue” AJ12 holds a special place in sneaker history. Originally released in 2004, the colorway quickly became a fan favorite thanks to the use of the “French Blue” hue, starting away from the typical red, black, and white color scheme that will forever be associated with his Airness.

The white leather upper, paired with the blue accents along the mudguard and outsole, offered a look that stood out in the Air Jordan line as well as on the court in the early 2000s. Subtle hits of red on the tongue and heel tab added a pop of color and made the iteration of the Jordan 12 an instant classic.

Legacy of French Blue Air Jordan 12

In addition to its aesthetics, the “French Blue” AJ12 was embraced and cherished by sneaker culture thanks to the Mamba. During Kobe Bryant’s legendary sneaker free agency in 2003, Bryant wore the “French Blue” AJ12 on the court before signing with Nike.

Kobe’s choice to wear the pair during a pivotal moment in his career cemented the sneaker as a must-have for collectors and basketball fans alike. Part of what makes the French Blue Jordan 12 so significant to the Jordan retro line is that this model is more remembered for Kobe’s best games wearing Jordans than Jordan’s best games wearing the Jordan 12.

Design History of Air Jordan 12

Designed by Tinker Hatfield, the influences of the Air Jordan 12 ranged from Japanese rising sun motifs to women’s high heels, offering both performance and style in one package. Decades after its on-court debut, the shoe’s impact continues, and the “French Legacy” is one of many shining examples.

The colorway’s 2016 re-release further solidified its status, selling out quickly and proving that its appeal transcends generations. The 2025 version will look to carry the legacy once more.

Where to Buy the French Blue Jordan 12

The Air Jordan 12 “French Blue” is returning on August 16, 2025 for $205 via SNKRS and select retailers.

Check out the photos below and keep it locked to Nice Kicks Instagram, X, and the Air Jordan release dates to stay on top of the latest news and drops.