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Puma FuseProject Packaging


Since the dawn of the eco-friendly age came, many industries aims to make an great contribution to mother earth and Puma has also jumped in the eco-friendly bandwagon. With the collaboration between Puma and industrial designer Vves Behar they have created a more sustainable packaging on Puma sneakers. Using 65% less cardboard compare to their traditional shoe box, much less space and getting rid of the plastic shopping bag it is more appealing to eco-friendly wise consumers.

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