The highly anticipated Reebok x Maeda Emoretion are now on sale on the Reebok Custom site. There were only 100 pairs made and only about 80 left. You can still grab a pair for $150.

Here’s another video by Reebok about their collaboration with John Maeda for the Reebok Emoretion. Check out more info here.

John Maeda speaks about his Reebok x Maeda Emoretion design concept.

Reebok and graphic designer, John Maeda have gotten together again for their second installment, the Reebok x Maeda Emoretion. It’s basically a pair of Reebok Freestyle kicks inspired by ‘Law 7 - Emotion’ in Professor Maeda’s book, The Laws of Simplicity; in which, he urges us to embrace our natural desire for personal meaning in everything we do. Pretty deep. The Reebok x Maeda Emoretion will be available March 31st here. Check out more pics of the kicks after the break. More »

Check out a bunch of awesome Reebok Freestyle editions for women in honor of different Metropolitan cities around the World including New York, New Delhi, Madrid, London, and Paris. Check out all of the photos here, and check out each edition after the break.

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Purchaze received the

Reebok Freestyle Reign-Bow “Neon Orange”, the Reebok Freestyle Reign-Bow “Neon Pink” and the Reebok Freestyle Reign-Bow “Neon Purple”.

The iconic shoe of the 80´s that changed the face of women´s fitness, revolutionised the industry and ignited the women´s aerobics dance craze. Twenty-five years later, the Reebok Freestyle remains one of the best selling shoes of all time, worn by female fashion iconics and everyday fashionistas across the world. The celebration of the Freestyle continues with fresh colorways and come with a pair of rainbow laces. Check that out!

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