PONY continues to prove that they are still a contender in the shoe game with releases like this one, the Pony Signature Purple. This is part of their ongoing projects with the brand NEFF. This shoe is simple, with a tonal purple upper, white and purple midsole and white laces. [NiceKicks]

A new collaboration from Pony and Yahoo, brings you the FTC. Pony has partnered up with the search engine giant, as part of it’s grassroots campaign. This very limited edition set of kicks is purple from the head to the toe, which represents the main Yahoo color. They cost $54 and pre-orders are now being taken for an October shipping date. See more pics after this.[StartWearingPurple]. More »